Covering the Olympics made us rethink the way our three sections, Web Guides, Beyond the Headlines, and Netcetera, interact.
Our Guide to the Beijing Olympics was created to help fans prepare to visit the games or follow them online. Our Netcetera team put together profiles of noteworthy U.S. Olympians, and our Beyond the Headlines team has been covering the events and controversies of the games as they unfold.
But before we could start preparing all of that Olympics content, we realized that we needed to make a home for it on the site—no point in writing lots of great features or collecting the best sites if we can’t bring them to you all on one convenient page. Thus the Olympics channel page was born: one landing page (and one fancy button above our blog feed) to get you as close to the Olympic action as you can be without attending the games.
If you’re looking for a few other ways to follow the games, here are a few sites I suggest visiting:
NBC
has not only become an all-Olympics-all-the -ime bonanza, but its Web
site has live video of events, video from the trials, interviews and
profiles of athletes, medal ceremonies and much more. If you want an
inside look at the Olympics from the perspective of an Olympian—check
out a few of the athlete’s blogs.
Google used its Google Maps tool to create a medal count for each county (complete with a gadget to add to your mobile phone so you can count medals on the go) and event lists for each day of the games.
You can’t access videos of the events on YouTube from the United States, but you will find athlete profile videos, highlights of the city of Beijing and Olympic event recaps on the Summer Games Channel of YouTube.
And, if you like finding guides, news and features all in one place—take a look at our Election ’08 channel page, and keep your eye out for more channel pages to come.
Haley Lovett
Audience Development and Interaction


