The findingDulcinea Blog

Stop Searching, Start Finding

Dulcinea Media Announces A Book About Teaching Web Research Skills

February 5, 2013 – New York, NY – Schools in the United States spend literally billions of dollars every year on Internet access to the more than 15 million computers in schools.  Much of this money is wasted because not enough time is invested in teaching students and educators how to use the Web to research effectively - a critical skill for 21st century workers.

Studies have consistently shown that most students cannot effectively find information online, evaluate it, and put it to use. Recent studies show that many educators, who are overburdened by ever-growing paperwork and standardized testing, have, like most adults, not fully developed their own web research skills. Researchers now warn of a new digital divide, between students who do receive effective web research training and those who do not.

To help educators counter this new digital divide, Dulcinea Media, Inc. will release in March 2013 "Stop Searching, Start Finding," a research-based, multimedia tutorial that teaches effective web research skills to both educators and students.

Please view our video explaining the SweetSearch Web Research Tutorial.

Alternatively, view our SlideShare presentation, without the voiceover.

Lastly, click here to preview the educator version of the tutorial.

The company plans to release several versions of the Tutorial:

• For K-12 educators, titled “Stop Searching, Start Finding;”
• for students in Grades K-6, titled “How to Be a Rock Star Researcher;”
• for students in Grades 7-12 and college, titled “Stop Searching, Start Finding: Get Better Results in Half the Time;” and
• versions of the above titles for Spanish-speakers 

The planned full release schedule is as follows:

• the educator version will be available in March 2013;
• the version for older students will be released in March 2013;
• the version for younger students will be released in September 2013.

The Company will also release additional information about the Web Research Tutorial, in accordance with the above schedule, through its blog.

Composition of Tutorial: 

Stop Searching, Start Finding is published as an electronic video book, with 16 chapters. Each chapter offers an introduction, a 3 to 5-minute video, a print guide to the topic, links to expertly curated third-party resources, and a self-quiz to help the viewer evaluate retention of the core concepts in the chapter. Each chapter builds upon, and reinforces concepts taught in the previous chapter. The company is also creating posters, glossaries and other visual elements to aid learning.

Chapter titles include:

• Planning and Adjusting Your Research;
• Using Special Search Functions;
• Finding and Using Primary Sources;
• Why Did the Author Write This;
•  Thinking Critically; and
• Synthesizing Your Sources

The content engages the reader and respect the way people learn best today. Unlike many professional  development systems that involve a lengthy, one-time presentation with little follow-up, Dulcinea Media’s tutorial offers a self-directed program of video tutorials, with several types of supporting materials and frequent follow-ups.

Dulcinea Media will update the book twice a year to incorporate new developments in web research and to leverage new learning tools.

Summary of Research Basis for Tutorial:

A 2006 report by the Educational Testing Service found, “students can use technology for socializing or entertainment but still have problems finding information, evaluating it and then putting it to use.”[1] Authors of a 2010 Northwestern study of college students reported that “students’ level of faith in their search engine of choice is so high that they do not feel the need to verify for themselves who authored the pages they view or what their qualifications might be.” [2]

Many other studies have similarly concluded that students do not know how to search the Web effectively, and struggle to synthesize multiple resources. Furthermore, no consensus has emerged on how to teach students Web research skills. [3]

Stop Searching, Start Finding is based on: (i) a thorough analysis of research studies of the habits of both skilled and inexperienced web users [4]; (ii) input from leading educators; and (iii) the research habits of the staff members of findingDulcinea, who have collectively written thousands of articles that effectively synthesize the best online resources about a topic.

Pricing: 

The annual license cost per school for Stop Searching, Start Finding is based on total student population:

 

Student pop.	Annual Pricing
1-249	$719
250-499	$919
500-749	$1099
750-999	$1269
1,000+	$1399

 

All versions will be made available to all scholls purchasing the tutorial.

Pricing does not include the option for an in-person or virtual presentation by a Dulcinea Media staff member or consultant, for which an additional fee, and reasonable travel expenses will apply.

The license term is for one year and may be renewed annually.

Schools may acquire a permanent license with a one-time payment equal to 4x the annual fee.

Standards Alignment:

Stop Searching, Start Finding aligns to the Core Common State Standards for English and Language Arts. In particular, it addresses the standards relating to:

• conducting research projects based on focused questions;
• tailoring searches online to acquire useful information efficiently;
• gathering relevant information from multiple print and digital sources;
• assessing the credibility and accuracy of each source; and
• integrating the information while avoiding plagiarism. 

The book also aligns to standards set by ISTE, the ALA, and NCTE/IRA.

Delivery of Tutorial:

The e-book will be web-based, accessed through password protected accounts. In coming months, it will also be made available as an app on the iPad, iPhone and Android phones.

Ordering Information:

Please email info@DulcineaMedia.com or call (917) 597-3815 to discuss ordering the Stop Searching, Start Finding.

_______________________________

[1] Paul D. Thacker, “Are College Students Techno Idiots?” Inside Higher Ed, November 15, 2006 http://www.insidehighered.com/news/2006/11/15/infolit

[2] Debra Viadero, “Collecting Evidence,” EdWeek, March 29, 2007 http://www.edweek.org/ew/articles/2007/03/29/30tcresearch.h26.html

[3] Eszter Hargittai, Lindsay Fullerton, Ericka Menchen-Trevino and Kristin Yates Thomas, Northwestern University, “Trust Online: Young Adults’ Evaluation of Web Content,” International Journal of Communication 4 (2010), 468–494 1932–8036/20100468 http://ijoc.org/ojs/index.php/ijoc/article/view/636

[4] Anne Aula, Rehan Khan and Zhiwei Guan, “How does Search Behavior Change as Search Becomes More Difficult?” Conference on Human Factors in Computing Systems, 2010 http://dub.washington.edu/pubs/215

 

A Study of Students Online Research Behavior

In January 2010, Dulcinea Media created a survey to assess the online research skills of middle school and high school students in New York State.  With the help of several school librarians and classroom teachers, we surveyed 300 students at nine schools about their research habits.  After analyzing our results, we published our report on the findings and implications of our study.  Download StudyStudentsOnlineResearch

 The majority of students in our study have access to computers at school and at home.  Three-quarters of those surveyed self-describe as “excellent” or “very good” at search.  Nevertheless, most middle school and high school students cannot adequately explain their search strategies, or how they evaluate a website’s credibility.

 At the middle school level, when querying a search engine, more than half of these students use “natural language” instead of keywords.  It appears likely that many simply copy the question or problem assigned by their teachers into a search engine’s search box.  When initial search results are unavailing, both middle school and high school students simply “keep trying” or “re-word” their queries, but they cannot adequately explain their methods for doing so.

 When they do locate a source they deem useful, roughly one-third of middle school students report choosing it because it “looked good,” “sounded good,” or has “the correct information.”  One middle school student’s approach to assessing information boiled down to, “if it’s what my teacher told me to find.”  In other words, once students find “the answer” they seek, they spend little effort considering the credibility of a resource.

 When we asked students how often they evaluate the author of a document or website, or the date it was published, the majority of respondents answered “rarely or never.”  In the comment box, one student notes, “It doesn’t really matter who the writer is.”  As for the date an article was published, another student writes, “I can’t find it.”

Our survey suggests that students’ Internet research skills are far from adequate. All students must learn how to construct a query and evaluate the results, how search engines function and how to develop consistent habits or workarounds in response to poor result listings. Acquiring sound search strategies as well as critical evaluations skills while they are still in school will better prepare these students for college and their future careers.

In Summer 2011, Dulcinea Media will introduce the SweetSearch Web Research Tutorial, a comprehensive, multimedia approach to teaching students, and educators, how to use the Web to conduct research effectively.

The Dirty Little Secrets of Search Skills of the Lost Generation

The New York Times Website reported today on "The Dirty Little Secrets of Search." It details how J.C. Penney manipulated Google’s search results to rank first for search terms such as ”dresses” and “bedding.” The article follows another NY Times article, "A Bully Finds a Pulpit on the Web,” which described how a crooked retailer’s Website ranked high in Google for "eyeglasses," because of links from highly critical Web postings.

In today’s article, Matt Cutts of Google defended his team’s efforts to combat search engine spam, noting that “[s]pammers never stop.” The article offers data that explains spammers’ persistence: on average, 34 percent of Google’s traffic goes to the No. 1 result, about twice what goes to No. 2 result.

Google cannot reasonably be expected to anticipate or immediately counter every scheme. The solution to this problem is not to shame Google into working harder to fight spam. The solution is education. Internet users must learn how to find information online effectively, so they are not as heavily influenced by the first search results on a single search engine. Unfortunately, study after study shows that the vast majority of Internet users, including college and high school students, cannot effectively use the Internet to find, evaluate and use the information they need in their daily lives. This is a much more profound problem than whose Website shows up first for "dresses" or "eyeglasses."

A 2008 survey commissioned by Yahoo! found that 85% of initial search queries fail to return the information users were seeking. A 2008 research review by the University College of London exposed as a myth the notion of a “Google Generation” of young people with native ability to find information online. In 2010, we conducted our own study of 300 high school and middle school students. When we asked how they knew if a site was credible, the most common answers were "if it sounds good" or "if it has the information I need." Two-thirds of students said they “rarely” or “never” check the author or date of an article, with some adding that “it doesn’t matter who wrote it” and “you can never find the date.”

An article in Inside HigherEd last fall laid bare how dismal the research habits of college students are. The article reported on a presentation by Andrew Asher, who had studied the search habits of more than 600 Illinois college students, nearly all of whom reported relying heavily on the first few results on Google for their research. He quoted a sophomore biology major: “I’m just trusting Google to know what are the good resources.” And yet Asher reported that “of all the students that I interviewed, not a single one of them could give an adequate conceptual definition of how Google returns results...The word 'magic' came up a lot."

Asher’s findings sync with the conclusions of the 2008 University College of London research review. It reported a "new divide," finding students who had access to effective research training from librarians in high school "taking the prize of better grades," with those who didn’t have such access showing up at college "beyond hope," having "already developed an ingrained coping behaviour: they have learned to 'get by' with Google."

That many college students are “beyond hope” was echoed by three college librarians in the Inside Higher Ed article. A Seton Hall librarian told Inside Higher Ed that "unless we can demonstrate some measurable payoff to searching, students aren’t going to do it."

How much does the unwillingness of students to learn research skills contribute to what experts call a “lost generation” of chronically unemployed, or under-employed, workers, resulting from a mismatch of workers' skills and employers' needs? Would you pay someone to do "research" for you that consisted of summarizing the first links on Google? Or would you instead hire one of the few people on the other side of the "new divide," who knows how to find the best information available anywhere?

Will this "lost generation" phenomenon continue with current students? Our experience suggests that, for many, it will. Dulcinea Media is continuing to develop SweetSearch and our other tools and content that help educators teach students how to use the Internet effectively. While reviews of our products are almost unanimously glowing and their use is growing nicely, a barrier to their wide adoption by schools is the status quo - textbooks and other crude tools from the 19th century that remain the primary method by which students learn.

We realize that most classroom teachers generally lack the time and experience required to teach intensive online research skills, and thus school librarians play a critical role in preparing students to succeed in the current marketplace. Yet around the world, many school librarian positions are coming under the axe as school boards begin to consider next year's budgets.

Conversely, we've come across hundreds of schools with very strong library programs that anchor a true 21st century curriculum that teaches students the skills they'll need to succeed in the workforce. We're encouraged that our presentation on teaching Web research skills has been downloaded 21,000 times in four months, and is being taught as part of the curriculum at colleges of education and library science. Students who learn these skills will become the eventual political and business leaders of our world; students who don't will continue to get tripped up by scammers who finagle a high position in Google's search results.

Mark Moran

CEO

 

 

Why SweetSearch's Results Are Much Better Than Those of Blekko

We warmly welcome a new entrant to the field of human-curated search - Blekko. It has gotten a trove of publicity from its formal launch today, with articles on the Websites of WSJ, NYT, Wired.com, The Next Web, the Atlantic, and many others.

You might not expect us to welcome a new "competitor," but that would be narrow-minded. The only "competitor" we worry about is the status quo. The vast majority of search users use Google only, and either don't know or don't care that the search results often do a poor job of providing them with the information they need. So we welcome the attention a new entrant brings to this issue. We also know that the search market is so vast that one more entrant won't be a barrier to our eventual success, in light of the significant inroads we've already made, particularly in education.

Blekko also doesn't worry us because we've compared its results to those of SweetSearch, and, just as we concluded in a head-on comparison to Google and Bing, we found that SweetSearch's results are far superior to those of Blekko for research-oriented queries. This includes not only the types of searches made by students and teachers, but anyone who is trying to get a comprehensive view of an issue.

To be clear about one important point: in Ten Steps to Better Web Research, we urge users to learn "the full toolkit" of search options. We note that not even we use SweetSearch 100% of the time. There are instances in which Google, Bing, and surely Blekko will provide better search results. Think of these tools as complementary, not competitive, to one another, and use more than one on every serious research inquiry. Indeed, SweetSearch offers a "toggle button" to help you easily compare Google's results.

SweetSearch is the product of 100,000+ hours of research that went into creating findingDulcinea's 700+ Web Guides and thousands of articles. This content links to tens of thousands of Web sites that have been evaluated as credible by our research experts and librarian and teacher consultants. For emerging learners, we've recently introduced a beta version of SweetSearch4Me, which is the only search engine that prominently ranks high quality Websites created for elementary school students, and mixes them with accessible primary source sites.

We constantly evaluate our search results and "fine-tune" them, by increasing the ranking of Web sites from organizations such as the Library of Congress, the Smithsonian, PBS and universities. We do more than merely exclude spam sites; we also exclude marginal sites that read well and authoritatively, but lack academic or journalistic rigor, and thus are not cite worthy; many of these show up in Blekko.

For a bevy of reviews of findingDulcinea and SweetSearch, see our media kit; to add SweetSearch to the search options on your Web browsers, click on the "Add On" box on SweetSearch; or get a widget for SweetSearch, to  embed it on your Web site.

 

Enough of the "press release."  We'll compare the results for Sweet Search and Blekko for George Washington, Diabetes Complications, and Comet Hartley, the green comet that is currently making a close pass of the earth. I did not use quotation marks, since most search users don't.

For George Washington, Blekko returns 19 results on the first page; the first six include the homepage of George Washington University, the Wikipedia entry, the entry in IMDB about a movie that has no connection to the first U.S. president, a silly YouTube video, and user-generated content from Answers.com. A total of four of the 19 results provide credible information about the first president of the United States. Using a Blekko-suggested slash-tag, such as history, improves the quality and relevance of the results, but turns up very narrow entries about specific aspects of George Washington's life, not the broad overview someone searching his name would expect.

Now let's analyze the SweetSearch results. SweetSearch always displays two sets of search results - first, up to three results from findingDulcinea, and secondly, from the full index of 35,000 sites. This search produces stellar results from findingDulcinea, including a blog entry that discusses why George Washington has two birthdays, and a short profile that links to seven of the most outstanding Web resources about him, including a biography published in 1807, which you won't easily find using any other search engine. The "natural" results add his profile on Whitehouse.gov and C-Span's American Presidents, the documents collections of the Miller Center and the Library of Congress, entries from the LOC student site and other student-friendly sites, and a few recent news stories.

The results from Blekko for diabetes complications are all high-quality. Interviews with its founder indicate that Blekko searches only a universe of 150 Web sites for health queries. Ironically, we find this is too few; the results, while all credible, appear to be largely redundant. We estimate that SweetSearch indexes 1,000 health-focused Websites, and also searches the health content on thousands of mainstream media Websites, which complement the information provided by the health-focused sites. Thus, its natural search results for diabetes complications includes results from medical journals and news publications, as well as the outstanding blog "DLife," which collectively provide a more rounded view than the narrow results on Blekko. The findingDulcinea results all come from our Web Guide to Diabetes, and include four well-curated, synergistic links in the context of a narrated, organized guide that was created by a registered nurse and checked by an editor and quality assurance guru.

Of the first 20 results on Blekko for Comet Hartley, roughly six are well-written "passion sites," created by an individual who is passionate about the subject, but does not disclose any academic or journalistic credentials; these sites are fine if you are knowledgable about the subject, but otherwise you don't know whether you can trust the content. Additionally, seven of the 20 results are identical re-posts of NASA's press release that it is sending a spacecraft to rendezvous with the comet.

On SweetSearch, you find mostly outstanding results from credible resources, such as Sky and Telescope Magazine, EarthSky (created by top scientists), NASA, HubbleSite, Phys.org, and several news publications.

Please let us know what you think of Sweet Search! Write us at sweetsearch@DulcineaMeda.com

 

Mark Moran
Founder and CEO

Teaching Ten Steps to Better Web Research - Supplemental Materials

 TEACHING TEN STEPS TO BETTER WEB RESEARCH

The presentation on "Teaching Ten Steps to Better Web Research" is a PowerPoint that I have uploaded to our account on SlideShare. Where the footnoted material is available online, it may be accessed by clicking on the highlighted text below.

1. Prensky, Marc. “Digital Natives, Digital Immigrants” : On the Horizon. NCB University Press, Vol. 9 No. 5, October 2001

2. Els Kuiper, Monique Volman and Jan Terwel. “Students' use of Web literacy skills and strategies: searching, reading and evaluating Web information.” Information Research: Vol. 13, No.3,  (September, 2008).

3. Shu-Hsien L. Chen. “Searching the Online Catalog and the World Wide Web.” Journal of Educational Media & Library Sciences, 41 1 (September 2003) 29-43

4. A Study of Students' Online Search Behavior, Mark E. Moran and Shannon A. Firth, April 30, 2010.

 5. On “Empowering Parents and Protecting Children in an Evolving Media Landscape.” Berkman Center for Internet & Society. February 24, 2010.

6.UCL. “Information behavior of the researcher of the future”: 11 January 2008.

7. Steve Kolowich, Searching for Better Research Habits, Inside Higher Ed, September 29, 2010

8.  Eisenberg, Mike. “What is the Big 6.” The Big 6: Information & Technology Skills for Student Achievement, (1997)

 9. “Research Skills.” State Library of Victoria. Ergo. (2010)

10. Media Post: Google Research Focuses on Search Failures, September 21, 2010

11. Geoffrey Nunberg, “Teaching Students to Swim in the Online Sea,” The New York Times, February 13,2005.

12. Eszter Hargittai etal, “Trust Online: Young Adults’ Evaluation of Web Content,” International Journal of Communications 4 (2010), 468-494, 1932-8036/20100468

Dulcinea Media

Ten Steps to Better Web Research

SweetSearch

SweetSearch4Me                                   

Yolink                       

Primary Sources?                      

Original Source?

Can’t Cite Wikipedia            

Who Wrote It?                                               

Why Did They Write It?                                               

When Did They Write It?

 

CONTACT INFORMATION:

Do not hesitate to contact our CEO at Mark [dot] Moran [at] DulcineaMedia [dot] com with any questions.

Sign-up for our free daily newsletter

"Like" findingDulcinea on Facebook

"Like" SweetSearch on Facebook

Follow findingDulcinea on Twitter

 

DULCINEA MEDIA'S PRODUCTS

Dulcinea Media provides free tools and content that help educators teach students how to use the Web effectively.  These are discussed comprehensively in these two blog posts:

9 Ways We Help Educators Teach Students How to Use the Web

How We Help Social Studies Teachers Integrate the Web into the Syllabus

The second post repeats a fair bit of the first, but adds specific insight into our content for social studies teachers.

These two posts above themselves link to just about everything else I'd want you to read about our company, but for your convenience, I repeat some of the most important and relevant links below:

Why SweetSearch is the Best Search Engine for Students

            Click here for widgets for SweetSearch and our other products.

Transforming Web Research for Students

Ten Steps to Better Web Research

Educators Will Create the Replacement for Textbooks

Materials for Presentation at LISMA, Sept 29, 2010

I'm presenting today at the first meeting of the school year of the Long Island School Media Association, at Garden City High School, at 4 p.m..

Here are links to all of the materials that I will be presenting; I provide full contact info at the end.  

DULCINEA MEDIA'S PRODUCTS

One part of my presentation is a discussion of the free products offered by Dulcinea Media. These are discussed comprehensively in these two blog posts:

9 Ways We Help Educators Teach Students How to Use the Web

How We Help Social Studies Teachers Integrate the Web into the Syllabus

The second post repeats a fair bit of the first, but adds specific insight into our content for social studies teachers.

These two posts above themselves link to just about everything else I'd want you to read about our company, but for your convenience, I repeat some of the most important and relevant links below:

Why SweetSearch is the Best Search Engine for Students

Transforming Web Research for Students

Ten Steps to Better Web Research

            Click here for widgets for SweetSearch and our other products.

Educators Will Create the Replacement for Textbooks

EMBRACING TECHNOLOGY AND THE INTERNET IN SCHOOL

This presentation is a PowerPoint that I have uploaded to our account on SlideShare. The links contained in it can be opened by clicking on the slide page, and are repeated below for your convenience.

Things that Keep Us Up at Night

Younger Learners Need Librarians, Not Just Google

Angela Maiers: Learning Now

A Librarian's 2.0 Manifesto

It's Broken, Let's Fix it: the Traditional Model of School Librarianship

Dalton Sherman, Dallas ISD

SweetSearch School Librarians

TEACHING TEN STEPS TO BETTER WEB RESEARCH

The presentation on "Teaching Ten Steps to Better Web Research" is a PowerPoint that I have uploaded to our account on SlideShare. The links contained in it can be opened by clicking on the slide page.

CONTACT INFO

Do not hesitate to contact me at Mark [dot] Moran [at] DulcineaMedia [dot] com or call me at (917) 597-3815 with any questions.

Sign-up for our free daily newsletter

"Like" findingDulcinea on Facebook

"Like" SweetSearch on Facebook

Follow findingDulcinea on Twitter

Transforming Web Research for Students

   

   

 

 

Today we introduce a significant change in the functionality of SweetSearch.

 

All search results pages on SweetSearch are now automatically enhanced by Yolink.

Together, SweetSearch and Yolink utterly transform Web research for students.

 

Studies show that students, even at the college level, rarely review more than the top three search results, and almost never look beyond six. Studies also show that most students lack the experience and wisdom to differentiate between credible results and misinformation.

 SweetSearch, enhanced by Yolink, enables students to review a long list of vetted search results, quickly zero in on the ones that are most relevant to their task, and then save those results to a Google Doc (with the link included), EasyBib's citation generator, Diigo, Evernote, Facebook, Twitter, blogs, Web-based email accounts, etc.

 Web research has been transformed, from a task few students could effectively tackle without close teacher guidance, to one that many students should be able to navigate on their own.

 The search results pages of other search engines display 10-20 words of context around the search term; in most cases, this is not nearly enough to determine whether a search result is truly relevant to your task.  As a result, most users click-through to every search result, in order.

 SweetSearch’s results, enhanced by Yolink, now show from 100-400 words of context around search terms. Each word in a multiple word query is highlighted in its own color. A searcher can, at a glance, scroll down through all 20 results shown on the first results page and determine which ones appear to be the most relevant, and then click through to them.

 SweetSearch is a Google-powered custom search engine that only searches 35,000 Web sites that our staff of research experts deemed credible. Awareness and use of SweetSearch is now growing explosively in schools throughout the world, garnering outstanding reviews from publications and education bloggers from the U.S., Europe, Asia and Australia.

 Tech journalist Paul Gilster compared SweetSearch to Google and Bing and found it much better for finding authoritative resources. He wrote, “Google or Bing may find many of the same sites, but what I've noticed is that some of the better sites for a particular topic wind up deep in their search results, often outranked by Web pages more commonly used but of inferior quality….[I] was impressed with SweetSearch's focus on credible scholarship and emphasis on primary source materials.”

 SweetSearch provides students with a list of credible results, and Yolink helps them determine what’s relevant from this credible list, by providing the expanded view of the results.

 Let’s take a look at an example of how SweetSearch, enhanced by Yolink, greatly facilitates browsing through search results to find the exact document you need.

 Today I searched [Sacagawea children] on SweetSearch and Google. Both engines showed a link to a PBS documentary on Lewis and Clark near the top, that briefly discusses Sacagawea’s son and daughter.

 But SweetSearch’s results show full context around all of its results. In seconds, a student can glance through all 20 results on the first page, and quickly lock in on the 17^th result – the “feedback” page from the PBS documentary referenced above – which a Google user likely would never have found. The author of the documentary provides full detailed answers to questions, including “What Happened to Sacagawea’s Children?” which is highlighted in color on the search results page.  It is a concise answer from a noted expert on the topic – perhaps the best search result on the Web for this query – and it was found in seconds.

 

Yolink enables SweetSearch users to browse a list of 20+ credible results, quickly.  Using other search engines, students are met with a mix of credible and not so credible results, and rarely venture beyond the first three.

 For a full explanation of how we created SweetSearch, read “Why SweetSearch is the Best Search Engine for Students.”

 To add SweetSearch to the search options on your Web browsers, click on the "Add On" box on SweetSearch;

 Click here to get a widget for SweetSearch or SweetSearch4Me, to embed on your school Web site.

 Mark Moran

Founder & CEO

How We Help Social Studies Teachers Integrate the Web into the Syllabus

The Web contains millions of primary source documents, such as letters, diaries, photographs and videos, and contemporary news accounts. It also contains innumerable reflective essays written by experts who are much more conversant with the topic than a general writer for a textbook publisher.

But few educators have the time to sorting through literally billions of Web sites to find the rare gems that lend students a greater understanding of a subject. Traditional search engines aren't helpful; they sort by relevance, not by credibility, and often can't filter finely enough to help you find what you're looking for.

What you need is expert human curators to highlight the material worth your consideration.

Click here to read reviews of our work by well-known educators and journals.

Our landing page for Social Studies reflects the effort of two dozen full-time researchers and an equal number of teacher consultants who have brought order to the best social studies content available online.

Begin each day by perusing our SweetSearch2Day, which is a daily curated assortment of the best content on the Web for current events, history, language arts, science, culture and other topics. Better yet, sign-up for our newsletter, and at 6:00 a.m. NY time, we'll send you links to the most intriguing content on that day's page. For examples of the newsletter, click here and here.

Our seminal article, "101 Great Sites for Social Studies Class," points you to gems such as:

• Rag Linen, which contains copies of original newspapers from the 18th century, including accounts of the French & Indian War;
• The Mike Wallace Interview, a collection of 66 interviews from the 1950s with luminaries such as Eleanor Roosevelt, Pearl Buck and Frank Lloyd Wright.
• Harp Week, which examines presidential elections, the Civil War, Reconstruction and other events of 19th century America through the articles and cartoons of Harper’s Weekly.

To provide a practical use for the many interview sites we've uncovered, we publish "Interview of the Day," which leads you to some of the most compelling video, audio and text interviews of the 20th century. Do you teach your students about Amelia Earhart? We found three newsreel interviews with her from 1928. How about Eleanor Roosevelt? Watch the interview she gave to Mike Wallace in 1957, in which she remarked about The Cold War, "I feel quite sure that the American people, if they have knowledge and leadership, can meet any crisis just as well as they met it over and over again in the past.”

The On This Day articles that we publish each day explain an historical event, what led up to it, what happened that day, and the long-term recriminations and echoes in history. We also publish it in Spanish, as Hoy en la Historia. We hope you'll encourage your students to elevate their research and critical thinking skills in our On This Day Challenge, which offers them step-by-step instruction, prizes, and a chance to be published.

Students need role models, right? We've written thousands of headline articles; high school librarian Joyce Valenza wrote on her School Library Journal blog that our "discoveries are  timely and seem to continually attack those topics my students research." We find additional background or reference information on the topic, related topics and opposing points of view. We integrate all this information into a cohesive, comprehensive look at the topic, and link to our sources, which we align in a single box.

When Iran violently suppressed protests last year, we wrote about the History of Iranian Revolutions. When a killer whale tragically drowned a Sea World trainer, leading to calls for its release into the wild, our article about it summarized and linked to a PBS documentary that provided a chart discussing all 133 killer whales that had ever been captured in the wild for use in shows, and an intriguing story about killer whales who cooperated with Pacific Island villagers to trap, kill and mutually share other whales. For other examples of how we help social studies teachers teach students to think for themselves about what we call the "fragile truth of history," read this blog post.

A white paper released in November 2010 by Temple University Media Education Professor Renee Hobbs, sponsored by The Knight Commission, included Beyond the Headlines in its "Portraits of Success: Powerful Voices for Kids" and wrote, "Finding Dulcinea... addresses the 'context deficit' that occurs with online searching."

Our Features section contains a wide range of articles of interest to educators. For example, we hear often that students struggle to find good material for country and state reports. So we published "Sites for Learning About Countries," which links to the best 18 sites we found, for younger and older learners, as well as "Sites for Learning About the 50 States." We also know that students often study inventors and inventions; our Innovations series discusses, and provides outstanding research resources about, the complex history behind the inventions of modern mainstays such as the bicycle, refrigerator, vacuum and autopsies.

Because our content is so vast and voluminous, we've created special collections pages. Teachers often tell us that students all want to write about the same events and people, year after year; Jackie and Rosa for African-American History Month; Eleanor, Florence, Betsy and Oprah for Women's History Month; Nelson Mandela and Mother Teresa for Global Studies. SweetSearch Biographies is an indexed collection of more than 1,000 biographies, sortable by profession, gender, and race/origin. Students using this will soon be teaching you about people you've never heard of. After a librarian told us that students all write about the same events and people from the Holocaust, we created this collection of Holocaust material as the antidote.

Our thousands of articles build upon the dozens of Web Guides you'll find in the left-hand column on the social studies landing page. Nearly all were created by outstanding teachers of the subject/grade level covered. The guides are comprehensive, narrated tours of the best content on the Web for teachers, students and parents, and directly link you to the best primary sources about a subject. The guides typically track the teacher writer's syllabus.

Overlaying it all is SweetSearch, A Search Engine for Students. It only searches 35,000 credible resources that our research experts and educator consultants have approved when creating all the content discussed above. We also spend our Saturdays trolling through lists of sites recommended by social studies educators, vetting them ourselves, and adding those that pass muster. Because we know that a great resource for a high school student is not necessarily a great resource for a fourth grader, we've also introduced SweetSearch4Me, which is the only search engine that prominently features on the first results page the high quality Web sites created for elementary school students. Read this blog post to understand more about how we created SweetSearch, and its integration with Yolink, a remarkable tool that helps students quickly browse through rows of search results without opening them.

Though your students will now be using the best search engines for students, they should still learn the Ten Steps to Better Web Research. To help them, we've published this presentation on Teaching the Ten Steps, which has gotten more than 12,000 views in its first two month.

Once you've found all these great Web resources, you'll want to share them with your students, and colleagues. So we created findingEducation, a bookmarking and sharing tool that we describe in this blog post as your digital classroom. If exploited by educators to its full potential, findingEducation will become the free, paperless successor to those expensive, landfill-busting textbooks that burden your students backpacks each year.

At this year's annual conference of the National Social Studies Supervisors Association, we gave this presentation on "A Practical Approach to Integrating the Web and Technology into the Social Studies Classroom." Feedback on the presentation has been stellar, and indeed we've already been invited to present at next year's conference, as well as a half dozen state and regional conferences. This blog post has links to the many stellar examples of effective use of the Web by educators, as well as other outstanding social studies resources.

Please send me feedback, questions, suggestions, etc. on our Social Studies content and tools, to Mark.Moran@DulcineaMedia.com

Sincerely,

Mark E. Moran

Founder & CEO

Dulcinea Media

Educators Will Create the Successor to Textbooks

This summer, The New York Times featured yet another article on how to replace textbooks. Scott McNealy, founder of Sun Microsystems, estimated that the U.S. education system spends $8-$15 billion per year on text books. One study claims that only 11% of this expenditure actually goes to creating content. Of course, printing, distributing and disposing of textbooks also comes at an enormous environmental cost.

The primary alternatives discussed in the NYT article are open-sourced, digital textbooks that can be customized by an educator.

But while the successors to textbooks surely will be digital, they won't be a textbook at all:

• They won't be created by an education company that bends to politically driven agendas, a phenomenon that has been around long before last year's Texas controversy;
• "chapters" won't reflect the perspective of just a few writers and editors, but rather the voices of thousands of educators; 
• in subjective areas, they won't require students to memorize particular "facts" and viewpoints, but rather will encourage them to think for themselves, and form their own perspectives; and
• they won't impose a "one size fits all" approach to learning on a diverse group of students, with different interests, abilities and needs.

The successor to textbooks will be created by a group of passionate educators who, in the words of John Carver, superintendent of Van Meter (Iowa) Schools, collectively decide that no one should have "ownership" over what is taught in schools.

There are a number of approaches that could render a product that meets the above objectives. However:

• A Wiki that is subject to the whims of a narrow band of editors with a lot of time to devote to winning ideological battles would preclude the involvement of the contributors with the most to offer;
• a "silo" approach to publishing, where educators post work only on their own school sites, will inhibit the collaboration necessary to develop depth, breadth and scale quickly; and
• there must be some central administration to continually enhance the solution in response to educator feedback.

At the recent Techonomy Conference, Bill Gates predicted that in five years, the best college education will come from the Web. But in many subjects, innovative educators are already using the Web to deliver the best educational experience to their fortunate students. Thousands of teachers and librarians around the world are finding, and sharing with their students, outstanding Web resources - including primary sources, expert analysis and countervailing viewpoints - that dwarf the information available in any textbook. These teachers are also creating lesson plans and assignments that test students' critical thinking and relevant communication skills, rather than prepare them to fill in bubbles on a standardized test. And they teach students how to effectively use the Web resources they'll use the rest of their life, and not a textbook that will soon join a landfill.

Many of these educators post their assignments on the Web; often on a school Web site, sometimes on a blog or other platform. This spring, when my daughter and her friends became concerned one of their  teachers wasn't adequately preparing them for an Advanced Placement Exam, they sought out materials on the Web, and eventually settled on a teacher in Northern Virginia as having the best exam prep materials. Everyone in my daughter's group passed the exam, while several of their classmates did not. I recently learned about a remarkable site for teachers and students of English created by Sandra Effinger; I foresee AP test takers from all over the country accessing her resources in coming years; here is a similar site for high school psychology.

The number of sites like the ones offered by these two educators will grow exponentially in coming years. What is needed is a central repository that collects many of them, so that teachers can access assignments created by other teachers, and learn from, and build on them. And if that repository was also one that made it easy for teachers to find great resources in the first place, and provided a free mechanism for sharing the resources and assignments with their students and colleagues, well, all the better. And if it promised a whole host of new features in the near future? It could very well become the successor to textbooks.

And that is what our free product, findingEducation, offers. It's in Alpha stage, and we can do a lot to make it better, but in its current form, the potential for it is clear. Its back-end is powered by SweetSearch and the content of findingDulcinea to help educators easily find the best online resources about any subject. Its My Library enables teachers to save the links they find to a bookmarking tool, and then share them with students on their assignment page. It combines assignment management and quality resource discovery into a “digital classroom.” Teachers are welcome to "frame" the page for the digital classroom so that it appears integrated into the school Website, with their own look and feel.

The ultimate value in findingEducation comes when it becomes heavily used by outstanding educators. For example, once hundreds, or thousands, of U.S. History teachers create assignments for, and provide links to materials about, the U.S Civil War, then a new teacher entering the fray can create a new assignment that synthesizes the best of the predecessor works. Teachers can identify other teachers who consistently create outstanding assignments, and use them as a model for their own.

What will it take for findingEducation to create a critical mass that will turn it into a "must use" tool? Sponsorship by a large education entity or organization that will encourage use by a substantial number of members. We can even create a separate file for these organizations to co-brand the offering and make it easy for members of the organization to find each other's work. Organizations such as AASA, NSSSA, NCSS, and ALA should have a keen interest in discussing this possibility with us, as should state and regional education departments.

We have a number of modules and additional features that can be introduced into findingEducation once it develops a meaningful user base.

For more information on findingEducation:

See a sample page: http://markskillman.findingeducation.com/

Take our site tour.

See our help section for our FAQ and other tips for using findingEducation.

For more information or to contact us with inquiries, comments or feedback, e-mail info@findingeducation.com or write me directly at Mark.Moran@DulcineaMedia.com

Sincerely,

Mark E. Moran

Founder & CEO

Dulcinea Media, Inc.

Question Number One: Who Wrote This?

Finding information on the Internet is like being a good police detective: the information is only as good as its source. And, like a good detective, a good Web researcher never decides to use information without considering who gave it to him. He asks, “Who created this Web site, and who is the author of the content I'm reading?”

Now, this may seem obvious, but when we asked 300 students how they know they can trust information on a Web site, very few of them said they look at the site's publisher and its authors. And I've even way too many adults recommend a Web site even though the site itself offered no information about who created it.

Is the site's publisher a scientific journal, a law firm, a university or a well-established news organization? Are the writers professors, journalists or experts in the field?

Does the site employ a whole editorial team, with full-time writers and skilled editors who review everything, or are the publisher and writer the same person—someone with a lot of knowledge about, and passion for, the topic? If the latter, is he just publishing the site as a hobby? If so, the consequences for getting information wrong are minimal.

Is the author simply trying to entertain you, or sell you something, or get you to donate money to a cause?

Who cares? Google sorts this all out for you, and lists the sites from the best writers first, right?

Wrong.

In fact, the opposite is usually true.

Someone who wants to sell you something works hard to make his site rank higher than it should. And someone who is passionate about a topic and unburdened by journalistic or academic guidelines may write an entertaining article that is linked to often and thus ranks well in search engines.

On the other hand, many experts and professors don't even try to make their Web sites rank high in search engines.

When I explained why SweetSearch was the best search engine for students, I showed several examples of the biggest search engines giving prominence to sites that didn't say who they were published by or who authored their articles.

So how do you find out who published the site and why?

The “About Us” section of a site is a good place to start. If the site doesn't list the name of the publisher and its management team—and this is often the case—then hit your “back” button and visit another site. You would never trust a book without knowing its author and publisher; why would you trust a Web site without the same information?

But the “About Us” can't be the end of your research. Look for additional information about the publisher or author and their credentials elsewhere on the Web site, and then by searching their names in a search engine. Any reputable publisher or author should be mentioned on other reputable Web sites. For an author, search the name along with key subject words to see if he or she has written other articles on the subject for other publications. Usually someone who is an expert on a topic writes about it often for several different publications.

Now that you know how to find out who wrote this, also ask:

Question Number Two: Why Did They Write This?

Question Number Three: When Did They Write This?

Mark E. Moran

Founder & CEO