FindingDulcinea has translated into Spanish six of its Web Guides: "How to Search the Web," "Health," "U.S. Politics," "Immigration," "Cinco de Mayo" and "Survival Guide to New York City." We plan to add more Spanish-language Web Guides in the future, based on user feedback.
The AOL Latino 2006 Hispanic Cyberstudy revealed that only 15 percent of U.S. Hispanic Internet users read online content in Spanish only, with most users switching back and forth between English and Spanish. Says Juan Tornoe, publisher of HispanicTrending.net, a Latino Marketing & Advertising Blog, "Even Hispanic Internet users who are completely comfortable accessing English-language content may prefer to read explanatory information in Spanish."
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